What is a branded power statement?
Have you ever heard the sales term “elevator pitch’? Basically it’s a concise statement that describes you, your company, and it’s products and or services. Imagine that you are in the elevator with a prospect. Could be a potential client, customer, employer or collaborator. You have say… 30 to 60 seconds to make your pitch. Hence your elevator pitch. The idea is to practice this pitch over and over. So, if ever given the opportunity you are well rehearsed and prepared.
Now let’s fast forward, we are now all embracing the world wide web. Those opportunities to come across a potential client, collaborator or employer happen multiple times a day. A tweet, Facebook post, a retweet, regram or repin. Don’t forget the like and share of your Facebook page.
Let’s be prepared and professional. Let’s create a power statement, and include it in your profile descriptions. Let’s rehearse it so when we meet someone in person we can articulate not only what we do, but what we can do for them. Let’s start every skype call with your power statement. Begin every scope and or Facebook live broadcast with this important element of your brand. Heck we can even include it in our email signatures.
How do I create a branded power statement?
It should be concise and articulate.
Let’s first start with who your are. What is your value? What makes you different?
Let’s use an example:
I am a personal trainer.
Ok that’s great. Tell me more. Who do you help? What drives people to you? and let’s lose the industry lingo.
I help women lose the baby weight.
Ah, I see you are a personal trainer or perhaps a nutritionist? you have a niche. You target women of child bearing age with a family. Great! Now we know who you are and who you help.
The next step is to cover what the benefits are for your customer/client. What will they get from your products or services? If I use you over someone else, How will I benefit?
I create workout routines and meal plans for new mothers who want to get back in shape. I provide support and include simple recipes that will help them provide healthy meals for their family. You will not only lose weight, you will have more energy and embrace a healthy lifestyle not just for you, but for your family too.
Now let’s say it out loud. How does it sound? Is it conversational? If it feels awkward, change it.
Rehearse it. Repeat it over and over to yourself. Practice it in social situations, with friends and family.
Use it everywhere. Include it on all your social media platforms. Consistency in branding is very important.
I have created a workbook to help you with your Branded Power Statement. In it I break up your Power Statement into 6 simple lessons.
Do each lesson and you’ll have this crucial piece of your online brand.
You can download it here.
So let’s recap:
Make it 2 to 3 sentences long
- start with who you are
- next is who you help
- close with what benefits you provide
Do not over think this or get caught in the comparison bubble.
Cut out industry lingo. You really want every person to understand who you are, what you have to offer and how it will benefit them, or someone they know.
When you rehearse your power statement with friends and family, you are looking for a response that triggers, “I know someone like that?” or “this is what I need.” “This is what I have been looking for!”or something like that.
Confidence in you and your expertise is so important in growing your brand. Practice practice practice in private. and then own it and put yourself out there.
Let’s Grow and Blossom